One thing that candidates often forget to do before an interview is research. As we learnt from our blog post last week, you want to be as prepared as possible going into an interview and a large part of this is knowing the company that you are going to see, what they do and whether they are the company for you. With the help of modern technology, this information is at our fingertips, so there is no excuse if an interviewer asks you what you know about the company and you don’t have a response.
What can you find on their website? Almost every business has an ‘About Us’ page where you can discern exactly what the company does, how long they have been going and what they plan for the future. This not only helps you to learn about the company but also is another way for you to see if the company is for you; interviews are a two-way street, they are looking to see if you’re the right fit for them and you’re looking to see if you belong in their business.
Is there a Meet the Team page? This is a great way for you to see what your interviewer looks like, and if there is a biography section, you can see their interests and potential past work experience which makes for a useful conversation piece if you have anything in common.
What can you learn from their social media pages? These days, most companies have a Facebook, Instagram, Linkedin or Twitter page with weekly or daily updates on what the company has been up to. You might find that they have won awards, or recently been in the news for a business achievement which can give you a good idea of the company ethics, values and what they have done as a team.
Have you Google mapped them? Make sure you know where the business is based! Firstly, you want to know that it’s easy for you to commute to every day should you get the job, and secondly you want to make sure that you know exactly where you’re going for your interview. Being late because you don’t know the way, you wern’t prepared for the level of traffic or you missed a turning will come across as unprofessional and put you on the wrong starting foot with your interviewer.
Have you read the job description thoroughly? Ensure that you have read the job description several times as this is almost like a handy cheat sheet in your interview. If the job spec gives a list of skills that the candidate requires, subtly mention that you have these attributes in the interview or if there is a list of tasks that need to be done in the job that you have done before then mention this in the interview. A job description can be one of your greatest weapons when going into a job interview so make sure you have used it wisely.
Make sure you set aside plenty of time for your research, as you can see, there is lots to be found and lots of information for you to learn and retain. You want to enter the interview as prepared as possible with knowledge so that you can show your interviewer that you care about the role, that you want the role and that you are willing to put in the effort to get the role. Next week we will be giving hints and tips about how to dress the part for an interview so make sure you come back next Monday to give this a read.