Updated: Apr 22, 2020
Every one of us at some point in our lives has been asked: “How did you hear about us?” And the majority of the time we paid such little attention to our journey to that point, we probably ticked a random box, because what does it matter to us how we got there?
However, the answer to this question is vital if you work in recruitment and you’re trying to establish which are the best recruitment channels for your business. Because not only does every recruiter wonder how to get great candidates through their doors, but when your recruitment budget is tight, you don’t want to be spending money on fruitless recruitment channels.
In 2019, options for solving this universal conundrum are as diverse as ever, however, it can be a double-edged sword: having found all of these great recruitment channels, how do you know which ones the best candidates come through?
Is it via:
• Job boards?
• Social networking sites?
• Your corporate website?
• Word of mouth?
And how do these recruitment channels differ for entry-level employees, senior and middle management?
Unfortunately, there is no universal formula. Every company is different and what works for one won’t necessarily translate into a successful hire for another.